Salerno Wonders 2025: Experiential Tourism in Cilento and the Amalfi Coast
A premier event designed to promote experiential tourism in the Cilento and Amalfi Coast took place from April 11 to 14, 2025, “Salerno Wonders 2025” hosted by the city of Salerno. Organized by the Salerno Chamber of Commerce, the initiative aimed to highlight the cultural and natural richness of the Salerno province to key international travel markets.
International Buyers and Travel Media Explore the Heart of Cilento
The event welcomed 12 international travel buyers and 4 renowned travel journalists from London and Paris for an immersive educational tour across Cilento. Participants experienced the stunning landscapes, historic sites, and authentic flavors of Paestum, Vietri sul Mare, and the iconic Amalfi Coast — positioning the area as a top destination for high-quality, experience-driven travel.
Salerno Costa d’Amalfi Airport: A Gateway to Southern Italy
A central theme of the event was the strategic importance of the Salerno Costa d’Amalfi Airport in boosting international tourism in Southern Italy. The airport is increasingly drawing interest from European travel operators, especially those focused on premium experiential tourism and off-the-beaten-path travel.
B2B Meetings: Building Travel Partnerships in Cilento
A highlight of Salerno Wonders was the B2B networking session held at the Savoy Hotel in Paestum, where international buyers met with local tour operators and hospitality providers. The goal was to create integrated travel packages and foster long-term collaborations aimed at the UK and French markets.
Promoting Experiential,Authentic, Sustainable Tourism in Cilento and the Amalfi Coast
All stakeholders shared a clear mission: to promote authentic and sustainable travel experiences in Cilento and the Amalfi Coast. By celebrating the region’s natural beauty, cultural heritage, and warm hospitality, the initiative seeks to attract travelers seeking meaningful, slow tourism.
Cilento as a Destination for Business and Experiential Events
Another key takeaway from the event was the rising appeal of Cilento as a venue for MICE (Meetings, Incentives, Conferences, and Events). With well-equipped hotels offering meeting facilities in Paestum, Agropoli, and Santa Maria di Castellabate, the region is emerging as a strategic destination for immersive business events that blend culture, cuisine, and nature.